Lyle Owerko

Lyle Owerko, on first sight, is credited as a professional photographer.  However, by the end of his guest lecture, he had proven himself to be much more.  He is a designer and an artist at heart, who has inadvertently touched the hearts of many around the world solely through his work.

Owerko believes that any designer over time naturally develops a creative consciousness, or becomes more aware of their surroundings as source of influence for their work.  He also states "the golden rule is to follow the gold", or to just simply flow towards what is guaranteed success.  This key rule, as well as building a degree of trust amongst your clients and colleagues, is vital to enjoying a successful career.

Although very soft-spoken and humble, Owerko is a very focused artist in his own right, and in a way a humanitarian, as the gold he himself followed brought him a great deal of trust amongst citizens of third-world nations all over the world, some of whom have received substantial financial support due to his photos and other works.

Blog Commentary: Week 9

Core77: Red Bull's DJ Table

Very interesting design. Functionality as well as simplicity. The the table is designed for vinyl-oriented DJs and listeners. The entire table just looks like one piece, but still has the necessary grooves and design to serve a great purpose.

Seth Godin: Marketing lessons from the US election

Seth again applying the concepts of the Presidential campaign to every life in general.

Core77: Manfrotto's fold-flat tripod

Economic thinking in the form of great compact design. Done by imaging & staging company Manfrotto, this handy tripod is a great example of supporting photographers & videographers on a budget.

Seth Godin: A friend in need

Is a friend indeed. This ties into this quote by Dr. Thomas L. Garthwaite, "People may not remember exactly what you did, or what you said, but they will always remember how you made them feel." Leaving a personal mark on anyone can go a long way in terms of progressing your business as a designer.