Become acquainted with the aesthetics of sound design as applied toa branding problem acquire an introductory working capability with digital sound editing and manipulation software. This is to be accomplished by creating a soundbite to be used for a podcast radio station.
Notes:
Cloud computing: computer works with its files stored on an internet server instead of an internal hard drive or other storage system. Allows for work to be done easily and (relatively) safely at any location.
Ethnographics: study of a particular community or several communities.
Ethnographics plays a major part in the sound design project, which again is meant to create a sound clip that will appeal to the listeners of a fictional podcast station designed for a very specific group of people. In my case, this podcast station is podcast Radio Crate Diggers, a station dedicated to vinyl record collectors.

In research of this particular community of people, according to The Record Collector's Guild, a great majority of these people reside throughout the United States, primarily across the east and west coasts. Another great segment of this population is located in and around the United Kingdom, which certainly does show a great appreciation for vinyl and all music in general.
As a vinyl record collector myself, I can say the main objective and appeal of a podcast station such as this is simply for the sake of music appreciation, as well as expressing the sentimental value of owning vinyl, as it is a form of media that has spanned across generations and even still makes an effort of resurgence to this day.
As for the 6-8 second sound ID that will be created for this podcast, I would like it to capture the essence of your typical vinyl record: music and spoken word that is scratchy, dusty, pops & clicks, occasional skipping and even shifts in the pitch to emulate the results of a "warped" (or distorted) record. Examples and my own personal test runs of this will be included in the next entry of this project.
As a vinyl record collector myself, I can say the main objective and appeal of a podcast station such as this is simply for the sake of music appreciation, as well as expressing the sentimental value of owning vinyl, as it is a form of media that has spanned across generations and even still makes an effort of resurgence to this day.
As for the 6-8 second sound ID that will be created for this podcast, I would like it to capture the essence of your typical vinyl record: music and spoken word that is scratchy, dusty, pops & clicks, occasional skipping and even shifts in the pitch to emulate the results of a "warped" (or distorted) record. Examples and my own personal test runs of this will be included in the next entry of this project.
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