My answer is "just enough". This is highly subjective. Something like the New York Times needs to have out a new publication of news reports everyday. The most popular musician of the day? Not so much. Their music runs the risk of losing value. If you put out a new publication or product too rarely, people may tend to forget about you and will lose interest. Although if you're comeback is strong enough, that interest can certainly flock back in droves (i.e. Apple & the iPod). If you put out something new too often, you might also cause your fanbase to lose interest.
John McCain and Barack Obama--What Is Your Innovation Policy?
Obama's whole campaign seems to run off the idea of innovation. His own catchphrase has been that of "change", or running the country under a moderately different set of rules in opposition to what I assume is just the past eight years under the Bush administration. So far, he is doing a much better job of convincing people that he will bring about change than John McCain recently has been. In the realm of design, this is half the battle when picking up clients and jobs, simply convincing people that you truly have something to offer them as a designer.
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